COPYWRITER
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Mtn Dew celebrates the Heartland (MUSIC VIDEO & DOCU SERIES)

{CONCEPTING / COPYWRITING / PRODUCTION} 

When Mtn Dew realized their marketing strategy was neglecting their biggest fans in the Heartland, it was our task to figure out how to honor them in a big way (with a small budget). So in one single shoot, we were able to capture the story of those do the Dew in the heartland with both a high energy music video and emotion-driven docu-short.  I was the lead creative from concept stage through production, reporting to our GCD. 

For the below music video I worked with a very talented song writer who helped bring my copy and lyrics to life.  So far, we have over 3 million views and a 92% positive sentiment!

 

Second, we documented some badass stories in a badass way.

So far, people are loving it.

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