COPYWRITER
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CAP'N CRUNCH/ESPN (SNAPCHAT GAME & DIGITAL VIDEO)

 

{CONCEPTING / COPYWRITING / PRODUCTION} 

Grown men love football and many still consider cereal a food group. So we partnered with ESPN College Gameday and tapped into nostalgia to drive to a sweepstakes giving away an MVP game experience. We created a Snapchat game* along with several animated videos across platforms.

IT'S CRUNCH TIME! 

Turn on your sound and watch our game play experience.

*Over the first 10 days of the campaign, we had 1.2 million swipe ups and an aggregate 600 days of gameplay! Not to mention, the client loved the game so much, it now lives permanently on their website.

 

We made custom, sharable college team watercolors that each player was served at the end of their game depending on which team colors they chose to play as. People were able to screenshot and share these, so we could save our client the cost of unlockable filters.

And to draw people into play our game on Snapchat, we made the following with swipe up ads that mimicked UGC as to not interrupt their platform experience.

Across our other social platforms, we capitalized on nostalgia again by recreating famous plays from college football to drive to our sweepstakes

And people sure had fun talking about their memories of these plays in the comments.

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