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Pure Leaf 12 DAYS OF CRAFTSMAS (DIGITAL VIDEO & PINTEREST CAMPAIGN)

 

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In order to create a usage occasion for iced tea in the winter time, we decided to create whimsical videos showcasing seasonal crafts to make while drinking iced tea. Each video linked to a tab on our website that taught you how to do each one. 

Introducing the 12 days of Craftmas.

This is the video shared on the 12th day- a compilation of all 12 crafts.

Each video linked to more in depth instructions of each craft on the Pure Leaf site.

The 12 crafts were also each featured on a Pinterest board we created.

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