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One Show Winner: Fight Gun Fire with Fire

Fight Gunfire With Fire is a creative force stewarded by industry and thought leaders banding together. They take big, thought-provoking creative ideas and make them real. So when they released a brief for ideas on how to combat gun violence, my partner and I answered. Our idea was one of the winners and the Fight Gunfire With Fire is currently working on ways to make it happen.

The problem: America has a gun violence epidemic that is unique in the world. The lack of gun control, mixed with the cultural glorification of violence for both adults and children alike, makes for a dangerous combination. So how do we put a stop to this endless cycle of inaction? While we don’t have the authority to change real gun laws (yet), we can change toy gun laws, tapping into a demographic that have proven to be some of the biggest advocates for gun control—children.